Internet time machine / 2018

2018, kept in the archive.

Backdrop

The Internet in 2018

YouTube preview for Drake’s In My Feelings music video.

Year reference

In My Feelings

A song became a global participatory format.

Source: DrakeVEVO on YouTube
  • Vertical video and Stories made the phone screen the main stage for internet culture.
  • GDPR took effect in Europe, putting privacy, data collection, and platform power at the center of the internet conversation.
Read the European Commission on GDPR

Archive order

Archive picks

01

Gritty video preview

Meme · Sports mascot turned internet character

Gritty

The Flyers unveiled an orange monster with googly eyes, and the internet immediately decided it was perfect.

sportsmascottwitter
Archive score94

02

Bongo Cat on the creator-approved bongo.cat project

Meme · Collaborative animation and music-remix format

Bongo Cat

A two-frame cat-like blob slapped the table, acquired bongos, and learned every instrument on the internet.

animationmusicremix
Archive score90

03

Shrek Retold video preview

Video · Crowdsourced reanimated comedy collaboration

Shrek Retold

More than 200 creators remade Shrek one scene at a time, so every few seconds the movie found a new and stranger way to exist.

youtubeanimationcollaboration
Archive score89

04

Yanny / Laurel video preview

Meme · Audio illusion and mass debate

Yanny / Laurel

It was Laurel. Unless it was Yanny. Unless it was both.

audiooptical illusiondebate
Archive score88

05

The Sun Fighbird frame used for the “Is This a Pigeon?” meme, shown in BBC News coverage

Meme · Anime reaction template and object-labeling format

Is This a Pigeon?

A confused android pointed at a butterfly, and the internet finally found the perfect way to caption confident misunderstanding.

animetwitterreaction
Archive score87

06

Dundee video preview

Video · Meta-advertising fake-out

Dundee

For two weeks, Australia pretended a Crocodile Dundee sequel was coming. The Super Bowl trailer’s punchline was that the movie was an ad.

advertisingsuper bowlfake trailer
Archive score86